Under Armour
As studio Creative Director at Under Armour, I led the end-to-end creative execution of all global e-commerce photography. I directed all of the studio shoots, making final selects and overseeing everything from lighting and styling to model casting, new talent scouting & development, and post-production, ensuring consistency with the brand’s vision. I also led a multidisciplinary creative team, fostering innovation and collaboration to produce high-quality, impactful visuals that resonated with Under Armour’s global audience.